10k run kick-starts Tiger Balm's 'Born to Run' campaign
A team of runners dressed in tiger onesies took part in the British 10k London Run on Sunday to raise money for the Born Free Foundation. The run kick-started the 'Born to Run' campaign created by Tiger Balm, a well-known brand whose heritage and ethos is based on the strength and vitality of tigers.
The 'Born to Run' team was headed-up by wildlife presenter Michaela Strachan and included Aston Martin racing driver Darren Turner, patron of the Born Free Foundation.
The British 10k course covers an iconic route and allows competitors to see sites such as Trafalgar Square, St. Paul's Cathedral and the London Eye. It was a humid day with occasional drops of rain, but that did not dampen the spirit of the runners.
Dressed in their tiger onesies, the 'Tiger Team' grabbed a lot of attention on the internationally renowned course, their distinct outfits helping to make them stand out from the 25,000-strong crowd.
Michaela Strachan said: "I'm passionate about the conservation of animals so being asked to run as part of the Born to Run campaign was an easy decision."
After the run, Darren Turner said: "I'm happy with my performance but the important thing is that we raised money for such a worthy cause."
Well-known throughout the world for its soothing topical 'Balms', Tiger Balm is working together with Born Free to raise awareness of the plight of the tiger and the illegal trade of animal parts.
With an estimated 3,500 tigers left in the wild and the illegal trade in body parts rife in some countries, Born Free have been working in India’s Bannerghatta region since 2002 to protect tigers from this very problem.
President of Born Free, Will Travers OBE, is grateful for Tiger Balm’s support. He said: “Without the generous support… of international brands such as Tiger Balm… we will struggle to see real, positive change for endangered species, such as tigers.”
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