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'Iconic' lioness rescued from captivity
Elsa behind bars
Elsa was rescued from Circus Martin in Sardinia.

Elsa was facing a lifetime of misery behind bars

A lioness, who shares her name with the iconic lioness in the classic film 'Born Free',  has been rescued from a ramshackle circus in Sardinia, the international wildlife charity The Born Free Foundation and Italian animal welfare organisation LAV have announced.

Believed to be around six years old, Elsa is in relatively good health despite the terrible conditions that she was living in. She is currently being relocated from Circus Martin, to a spacious temporary sanctuary in Tuscany, where she will stay until she can be permanently re-homed at Born Free's Big Cat Rescue Centre in South Africa.

Born Free's Daniel Turner, senior programmes manager for Zoo Check, said: "When I walked up to the barren enclosure, which was essentially just a circle of iron bars within a concrete car park, I was struck by the inadequacy of the dismal conditions this lioness was living in. When told that she was called Elsa - 'like in the film Born Free' - I quite literally had a shiver down my spine, especially as this year marks 30 years since the Foundation was established."

Born Free's founder, actress and conservationist, Virginia McKenna OBE said: "When I heard about this lioness victim called Elsa, for a moment my world rocked. I was suffused with bitter-sweet memories. Fifty years ago my beloved husband Bill and I had flown to Kenya to make the film 'Born Free', the true story of Elsa the lioness's journey to freedom which inspired a generation and changed our lives forever."

"It was back in 1984, that Bill and I began Zoo Check with our son will. The charity evolved into the Born Free Foundation, with the iconic 'Elsa' as its symbol, and so in the year of our 30th anniversary, what could be more poignant, more momentous, than rescuing this new Elsa from her life of misery and suffering? Giving her the proper home she deserves."

Elsa cannot be returned to the wild as she would not be able to survive on her own, but will remain in Tuscany for up to a year, pending the ongoing court case, before she is ready to make the long journey 'home' to Africa.

Once she has arrived at the Born Free Foundation's rescue centre near Port Elizabeth, she will enjoy a spacious enclose, surrounded by the sights and sounds of wild Africa.

The Born Free Foundation has set up an urgent appeal for Elsa. To make a donation, please visit www.bornfree.org.uk.

Image (C) Born Free Foundation

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.