New initiative to boost client care
Cx Club hopes to boost learning resources for veterinary customer care teams.
In a bid to improve learning resources for customer care teams in the veterinary sector, Onswitch has launched a new initiative - Cx Club.
The resource is available to anyone working in customer experience and aims to boost the client care offered by veterinary practices.
Onswitch managing director Alison Lambert said: "Whilst customer care is now receiving more focus from enlightened practices and managers, the provision of learning resources for the customer care team still lags far behind clinical CPD.
"For a service industry, the veterinary sector has been very slow to acknowledge the importance of providing a great service to our paying clients."
The company will hold the first Cx Congress this June, welcoming customer care teams from equine and small animal primary and referral practices.
Alison says the one-day event will bring together experts and customer care teams for the first time, allowing them to share best practice and learn from the provision of customer services in other sectors.
For more information, visit www.cxclub.care or www.onswitch.co.uk.
BSAVA is to partner with BVA Live (11-12 June 2026) to champion clinical research.
