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Cost of pet ownership vastly underestimated
Nicola Martin, PDSA
According to the PDSA's estimates, owning a dog costs on average £16,000-£31,000.
PDSA research finds only 5 per cent of owners correctly estimate the cost

Client understanding of the cost of ownership is the top concern for vets, according to the PDSA's latest PAW report.

Speaking at the BSAVA Congress in Birmingham today, Nicola Martin from the PDSA revealed only five per cent of pet owners were able to correctly estimate the average cost of ownership as more than £10,000 during the lifetime of the pet.

Nearly a fifth of the owners who responded to the survey estimated the cost as being between £501-£1000, while 16 per cent thought costs would only be up to £500.

However, according to the PDSA's estimates, owning a dog costs on average £16,000-£31,000, while the cost for cats is £17,000 and for rabbits, £9,000.

Second on the list of concerns for vets is knowledge of the five welfare needs, which PDSA research suggests is declining. In 2011, 45 per cent of people who responded to the PAW report were aware of them, which fell to just 36 per cent last year.

Pre-purchase research by prospective pet owners was another issue highlighted during the discussion. A worrying 5 million pet owners did no research at all before buying their pet. Among those who did research, the majority (26 per cent) did so using the internet, while only six per cent sought the advice of a vet.

Nonetheless, the report does highlight some positives. In the past four years, the number of rabbits being fed a muesli-based diet has fallen by nearly a quarter, while 42 per cent are now being offered sufficient hay daily, compared to only 27 per cent in 2011.

Companionship remains a huge concern however, with over 60 per cent of owners who took part in the survey saying their rabbit lives alone.

Vaccinations, neutering and microchipping, however, have all increased in the past four years.

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Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here

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News Shorts
Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.