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Developing an assertive approach in practice
Carolyne Crowe
"Assertiveness is a choice," said Carolyne Crowe at London Vet Show.
Know your mindset, communicate confidently and move on

Carolyne Crowe, veterinary coach and mentor, took delegates at the London Vet Show through what assertiveness is and what it isn't. "If what you are doing over and over isn't working, maybe it is time to do something different," she began.

It is important to think about what is driving us forward and to overcome the things that are stopping us from achieving our goals. To help do this, it may be useful to draw an 8-segmented 'wheel' that covers key segments of your personal life or your relationships or aspects of your work, for instance. Each segment can be scored on a scale of 1 to 10 and by joining the dots it is possible to create you own personal wheel of "where you are now".

Assertiveness means being honest with yourself and others. It is about knowing your mindset, communicating it confidently and facilitating the process of moving on. There is also a need to select the appropriate time and situation in which to be assertive. In order to do this we have to make ourselves aware of the motivation and communication styles of the people with whom we work.

Carolyne stressed the importance of not being driven by our emotions when we are communicating in the work environment. The correct use of assertiveness will often prevent us from straying into this emotional territory.

It is important to be able to recognise people who are either 'over-assertive' or 'submissive' so that you can better employ your own balanced assertiveness and communicate in a constructive way to achieve an 'I'm OK, You're OK' outcome.

Concluding her presentation, Carolyne reminded delegates that "assertiveness is a choice" and that there is nothing wrong with being "responsibly selfish".

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Voting opens for BEVA Council

News Story 1
 Eligible members of BEVA will be able to vote for their Council team until Monday, 17 August 2026. Members will have received an election email on 17 July.

There are five candidates standing for four available places on Council. They are:

  • Alexandre Triguino
  • Angela Jones
  • Beth Bryant
  • Holly Rees
  • Hugh Somerville
Full profiles for each candidate can be found on the BEVA website

Click here for more...
News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.