Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Ceva Animal Health found in breach of NOAH code
NOAH has regulated the content and quality of advertisements, leaflets and promotional activities through its Code of Practice since 1974.
Promotion found to be inconsistent with SPC

NOAH’s code of practice committee has found Ceva Animal Health to be in breach of its code on promotion.

The committee ruled that the PRID® Delta Brochure PR152-L246-0615-1K and its use at the British Cattle Veterinary Association Congress in October last year, was in breach of clause 4.4 (iv) of the Code of Practice.

Clause 4.4 (iv) states that: “Any information or claim in a Promotion of Animal Medicines must not be inconsistent with the SPC”.

The brochure was found to promote off-label use of the product which is inconsistent with the summary of product characteristics (SPC).

NOAH represents the UK animal medicines industry which has regulated the content and quality of advertisements, leaflets and promotional activities through its Code of Practice since 1974.

Further details of the ruling will be made available shortly.

Become a member or log in to add this story to your CPD history

Submissions open for BSAVA Clinical Research Abstracts 2026

News Story 1
 The BSAVA has opened submissions for the BSAVA Clinical Research Abstracts 2026.

It is an opportunity for applicants to present new research on any veterinary subject, such as the preliminary results of a study, discussion of a new technique or a description of an interesting case.

They must be based on high-quality clinical research conducted in industry, practice or academia, and summarised in 250 words.

Applications are welcome from vets, vet nurses, practice managers, and students.

Submissions are open until 6 March 2026. 

Click here for more...
News Shorts
Survey seeks ruminant sector views on antimicrobial stewardship

A new survey is seeking views of people working in the UK ruminant sector on how to tackle the challenge of demonstrating responsible antibiotic stewardship.

Forming part of a wider, collaborative initiative, the results will help identify the types of data available so that challenges with data collection can be better understood and addressed.

Anyone working in the UK farming sector, including vets and farmers,is encouraged to complete the survey, which is available at app.onlinesurveys.jisc.ac.uk