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Ceva Animal Health found in breach of NOAH code
NOAH has regulated the content and quality of advertisements, leaflets and promotional activities through its Code of Practice since 1974.
Promotion found to be inconsistent with SPC

NOAH’s code of practice committee has found Ceva Animal Health to be in breach of its code on promotion.

The committee ruled that the PRID® Delta Brochure PR152-L246-0615-1K and its use at the British Cattle Veterinary Association Congress in October last year, was in breach of clause 4.4 (iv) of the Code of Practice.

Clause 4.4 (iv) states that: “Any information or claim in a Promotion of Animal Medicines must not be inconsistent with the SPC”.

The brochure was found to promote off-label use of the product which is inconsistent with the summary of product characteristics (SPC).

NOAH represents the UK animal medicines industry which has regulated the content and quality of advertisements, leaflets and promotional activities through its Code of Practice since 1974.

Further details of the ruling will be made available shortly.

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FIVP announces third series of Practice Matters

News Story 1
 The Federation of Independent Veterinary practices (FIVP) has announced a third season of its podcast, Practice Matters.

Hosted by Ian Wolstenholme, series three will focus on the Competition and Markets Authority (CMA) investigation, including a discussion about some of the expected impacts on independent veterinary colleagues.

Episode one launches on 13th January with guests Drs David Reader and Scott Summers, who will draw on their research into the CMA investigation and provide insights into themes such as transparency, pricing and consumer trust.

Ian Wolstenholme said: "In its third series, we will try and hone in on what the changes will mean in reality for independent practices with advice and guidance on implementation and delivery, drawing on the experience of our own team and other experts in the profession. Hope you can join us soon!" 

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News Shorts
Survey seeks ruminant sector views on antimicrobial stewardship

A new survey is seeking views of people working in the UK ruminant sector on how to tackle the challenge of demonstrating responsible antibiotic stewardship.

Forming part of a wider, collaborative initiative, the results will help identify the types of data available so that challenges with data collection can be better understood and addressed.

Anyone working in the UK farming sector, including vets and farmers,is encouraged to complete the survey, which is available at app.onlinesurveys.jisc.ac.uk