Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Report forecasts huge increase in veterinary medicine market
The global veterinary medicine market is expected to grow at a rate of 8.1 per cent over the next five years.
Increase in popularity of companion animals a key driver 

The global veterinary medicine market is expected to grow at a rate of 8.1 per cent over the next five years, according to a report published by marketresearchfuture.com

The Veterinary Medicine Market Report - Global Forecast to 2023 found that an increase in popularity of companion animals will be the biggest driver of the market. Increasing animal diseases and government welfare initiatives are also expected to provide a significant boost.

Veterinary medicine is widely practised across the globe due to an increasing number of pet adoptions, rising veterinary expenditure and rising demand for pet insurance. Some of the key players include Zoetis, Inc, Eli Lilly and Company and Bayer Healthcare AG.

The veterinary medicines market is segmented into five regions - America, Europe, Asia Pacific, the Middle East and Africa. America dominates the global medicines market due to the amount it spends on animal welfare and research in the veterinary market.

The report found that a high concentration of the major veterinary hospitals in the developed countries of the Americas - together with good reimbursement rates - are fuelling market growth. It also cites the high buying power of large healthcare players in the US as another major driving force.

In Europe, the second largest market in the world, market growth is led by Germany and France. The report forecasts that Germany will be the fastest growing market over the assessment period owing to its enormous pharmaceutical industry.

Animal-favoured government policies and tax benefits are also major driving forces in the European market, the report notes.

Become a member or log in to add this story to your CPD history

Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here

Click here for more...
News Shorts
Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.