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Blue Cross appoints UK’s first pet poet laureate
Russell Jones beat more than 20 finalists with his winning poem, ‘A Tempest’.

Russell Jones wins nationwide search for outstanding creative writer

Blue Cross has appointed the UK’s first pet poet laureate to write a series of poems about pets and the impact they have on people’s lives.

Russell Jones beat more than 20 finalists with his winning poem, ‘A Tempest’, which describes the struggles of an abandoned cat and her homeless kittens. He will now work with the charity to create poetry that explores various themes, including pets’ impact on child development and pets in the First World War.

“We are very excited to present the nation’s first Pet Poet Laureate to champion the huge impact pets have on people’s lives,” said Julia McKechnie-Burke, fundraising, marketing and communications director at Blue Cross. “We wanted to tap into the wonderful world of poetry, which is undergoing an exciting renaissance and reaching increasingly diverse audience, to demonstrate our mission in a unique way that has never been done before.”

Russell Jones commented: “Having been a pet owner for as long as I can remember I am absolutely delighted to have chosen to take on the role of Pet Poet Laureate. I feel extremely grateful that the judges chose me as their winner and can’t wait to get started on writing more pet-themed poems to be released throughout the year.”

True to its title, Russell’s poem gives each kitten its own stanza and takes the physical form of a wave-like quality. It describes the ordeal mum Ella and her kittens went through; being separated, then rescued and finally reunited by Blue Cross.

The pet poet laureate role was filled after a nationwide search to find somebody that demonstrated outstanding creativity in their writing and shared Blue Cross’s passion for pets and their welfare.

Image (C) Blue Cross

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
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VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.