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Russian cows given virtual reality headsets to improve mood
Early tests are reported to have improved "the overall emotional mood of the herd”.
Experiment taking place on a farm in the Ramensky District

A farm in Russia is using virtual reality headsets to help reduce anxiety in its dairy cows.

According to BBC News, the VR headsets have been adapted for the "structural features of cow heads" and feature a "unique summer field simulation program".

It follows research by the Russian Ministry of Agriculture and Food (MAF), which found a strong link between a cow’s emotions and how much milk it produces.

Early tests are reported to have improved "the overall emotional mood of the herd”.

A statement from the MAF reads: "Examples of dairy farms from different countries show that in a calm atmosphere, the quantity, and sometimes the quality, of milk increases markedly.”

The experiment is reported to be taking place at RusMoloko farm in the Ramensky District of Moscow.

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First BTV-3 case of 2026/27 season confirmed

News Story 1
 Livestock keepers are being urged to stay vigilant for Bluetongue (BTV-3) following confirmation of the disease in a ewe. The case, confirmed in Staffordshire on 23 June 2026, represents the first confirmed case of infection this summer.

The APHA said: 'The risk of Bluetongue spreading has increased so we urge all livestock keepers in GB to familiarise themselves with the nation specific bluetongue control policies and movement requirements that currently apply.'  

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News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.