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New tool aims to help potential pet owners make informed decisions on breed
The Pawfect Match tool lets potential pet owners input information about their lifestyle and pet preferences.

Database provides ‘top tips’ on pet care

Sainsbury’s has launched a new tool designed to help potential pet owners make informed decisions when choosing a breed.

A survey commissioned by the company, found that 51 per cent of cat and dog owners did not research their pet’s breed before ownership.

22 per cent of people surveyed regretted the breed they chose, either because they lacked the ability or time to look after the animal, they couldn’t handle their pet’s temperament or they found that they had unexpected fur allergies.

Sainsbury’s launched ‘Pawfect Match’ to help encourage pet owners to research breeds before buying. The tool enables people thinking about purchasing a dog or cat to input their pet preferences and information about their lifestyle and then receive a recommendation for a breed that may suit them.

Features of the breeds are broken down into categories such as size, energy levels, sociability and suitability for children, with a rating out of five for easy readability.

Users can also read a more detailed description of a variety of breeds and access FAQs related to dog and cat care.

Veterinary surgeon Dr Scott Miller, who has appeared on a number of television programmes, providing advice for pet owners, said: “Dogs and cats come in all shapes and sizes, and have different temperaments. Looking after a pet is a huge commitment so it is important that people undertake adequate research before buying a pet to ensure it is a happy experience for you and the animal.

“If a pet owner is struggling to look after their animal, I urge them to speak to a professional for advice.”

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

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News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.