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Zoetis found in breach of NOAH medicines promotion code
NOAH has ruled that Zoetis UK Limited has breached its Code of Practice for the Promotion of Animal Medicines.

The case involved unsubstantiated claims about CircoMax® Myco. 

The National Office of Animal Health (NOAH) has ruled that Zoetis UK Limited has breached its Code of Practice for the Promotion of Animal Medicines.

NOAH’s Code of Practice on the Promotion of Animal Medicines Committee met in June 2021 to discuss a case brought about by Hipra UK and Ireland Ltd. The case involved promotional claims made between March and May 2021 for Zoetis’ product, CircoMax® Myco.

Hipra UK and Ireland Ltd complained that Zoetis had made unsubstantiated claims that CircoMax® Myco provides the broadest protection and broader coverage against porcine circovirus (PCV2).

Among these claims included the phrases: “Stay one step ahead with the broadest, longest-lasting combined PCV2 and M.hyo* protection” and “Protect your pigs with Europe’s first and only dual PCV2 genotype vaccine. Broader coverage – against multiple PCV2 genotype and Mycoplasma hyopneumoniae”.

A NOAH press release reads: ‘Following comprehensive presentations from both parties and detailed analysis of the scientific and technical background, the Committee found that in their promotional statements, Zoetis promoted its CircoMax® Myco vaccine as providing better and broader protection against the PCV2 virus than other vaccines on the market and that the evidence presented was not sufficient to substantiate such claims.'

Further details about the case are available on the NOAH website.

 

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Applications open for MMI research grants

News Story 1
 RCVS' Mind Matters Initiative (MMI) has launched round two of its veterinary mental health research grants.

Researchers have until 11.59pm on Wednesday, 28 May 2025 to apply for a grant for research which reflects MMI's 2025 focus areas.

Only one Impact Grant was awarded last year, and so this year there are two Discovery Grants and one Impact Grants available. Each Discovery Grant is worth £5,000 and the Impact Grant is worth £15,000.

For more information or to apply, email researchgrants@rcvs.org.uk to contact the MMI team.

 

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News Shorts
BBC Radio 4 documentary addresses corporate fees

BBC Radio 4's File on 4 Investigates has released a documentary exploring how corporate-owned veterinary practices may be inflating bills to increase profit.

Released on 15 April, 'What's Happening To Your Vet Bills?' revealed the policies which many corporate groups have in place to increase their profits. This included targets and upgrades which veterinary teams are tasked with meeting on a regular basis.

It also features Anrich Vets, an independently-owned practice based in Wigan. Following the case of Staffordshire terrier Benjy, who is diagnosed with a tumour, the documentary shares how the team were able to offer contextualised care and advice to make the procedure as affordable as possible for his owners.

The documentary can be heard on demand on BBC iPlayer.