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Vets urged to offer feline blood pressure checks
More than 40 per cent of cats enrolled in Ceva Animal Health's Mercury Challenge were hypertensive.
One in five cats from nine years of age may suffer from high blood pressure.

Ceva Animal Health is calling on veterinary practices to offer feline blood pressure checks as part of a UK-wide testing and awareness event.

The ‘Know Your Numbers’ Campaign takes place 6-12 September, and veterinary professionals are being urged to focus on the importance of feline blood pressure checks amongst cat owners whose pets are seven years of age and older. 

It comes after Ceva Animal Health’s Mercury Challenge revealed that more than 40 per cent of cats enrolled in the initiative were hypertensive, with a blood pressure about 30 per cent higher than the blood pressure value found in healthy cats. The mean age of hypertensive cats was found to be 13 years old.

To help generate conversations between veterinary professionals and cat owners, CEVA has put together some ‘Know Your Numbers Week!’ facts, which include: 
  • It is estimated that one in five cats from nine years of age may suffer from high blood pressure, many of which are undiagnosed.
  • Four organs may be damaged due to high blood pressure in cats – eyes, brain, kidneys and heart.
  • A cat is generally thought to be hypertensive when its systolic blood pressure is above 160mm Hg1.
  • Best practice is to discard the first blood pressure reading and then take the average systolic blood pressure from five further readings.

Nicki Glen, marketing project manager at Ceva Animal Health, said: “Know Your Numbers Week! is a fantastic opportunity to raise awareness of the risks of feline hypertension, which is known as the ‘silent killer’ as it often develops insidiously without any early signs, and the importance of regular blood pressure checks in cats seven years of age and older to help detect, treat and control the condition."

Ceva's initiative coincides with the human health campaign, which has been running for 21 years.

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.