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Kennel Club research finds rise in rogue puppy breeders
The research found that 72 per cent of puppy owners weren't asked about their suitability for ownership, indicating a rising likelihood of impulse purchases.
Organisation finds increase in puppies bought over social media.

The practice of buying puppies on social media has seen a three-fold increase, new research has revealed, enabling sellers to hide poor breeding conditions and leading to health and welfare issues.

Conducted by The Kennel Club, the research found a range of concerning practices in dog breeding and selling, leading the organisation to warn of an 'unprecedented welfare disaster' if this continues. 

Prompted by these findings, The Kennel Club has launched a 'Be Puppywise' campaign, with advice and resources available to encourage responsible puppy buying and breeding.

Key findings showed that one in three people admitted to not seeing their puppy in person before purchasing, with nearly a quarter of people (23 per cent) having their puppy delivered or picked up from a neutral location.

Surveying owners of puppies bought virtually, The Kennel Club found that one-third developed unexpected behavioural issues and had double the number of trips to the vet for non-routine treatment and checks in their first year.

Chief executive at The Kennel Club, Mark Beazley, said: “Thousands of puppies and dog owners are suffering and this research really does show a damning portrait of our puppy buying nation.

“The virtual puppy buying habits that were normalised during lockdown – which have enabled shady breeders to thrive – have combined in a perfect and terrible storm with the cost of living crisis. 

“This means that thousands of people who have been duped are now struggling to care for dogs with health and behavioural problems, who are sadly the victims of this unprecedented set of circumstances.”

Shockingly, the study found that 22 per cent of puppies become sick or die before their first birthday, and this increases to 36 per cent if the puppy was not seen in real life prior to purchasing.

The Kennel Club has identified a lack of buyer awareness as the main reason that rogue dog breeding is growing, with one-third of owners admitting that they didn't know the signs of a puppy farm, and 25 per cent suspecting their their breeder may be operating illegally. 

Research also found that 44 per cent of owners said that they bought their dog via an advert with red flag words, such as 'ready to go now' or 'puppy delivery available'. 

Mr Beazley continued: “With the world of puppy breeding and buying getting more and more difficult to navigate, it’s crucial that would-be owners know exactly what to look for when buying a puppy. 

“Puppy buyers should be cautious of adverts using words that try to lure you in with promises of ‘rare’ or ‘exotic’ dogs, or a quick sale, as a good breeder, such as a Kennel Club Assured Breeder, will always ask questions about your suitability for dog ownership, and you will often need to be prepared to go on a waiting list. 

“You should see the puppy interacting with its mum, where it was bred and reared in real life, so clever guises, marketing ploys or tactics to disguise a puppy’s true background to simply make a huge profit, are exposed.” 

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Applications open for MMI research grants

News Story 1
 RCVS' Mind Matters Initiative (MMI) has launched round two of its veterinary mental health research grants.

Researchers have until 11.59pm on Wednesday, 28 May 2025 to apply for a grant for research which reflects MMI's 2025 focus areas.

Only one Impact Grant was awarded last year, and so this year there are two Discovery Grants and one Impact Grants available. Each Discovery Grant is worth £5,000 and the Impact Grant is worth £15,000.

For more information or to apply, email researchgrants@rcvs.org.uk to contact the MMI team.

 

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News Shorts
BBC Radio 4 documentary addresses corporate fees

BBC Radio 4's File on 4 Investigates has released a documentary exploring how corporate-owned veterinary practices may be inflating bills to increase profit.

Released on 15 April, 'What's Happening To Your Vet Bills?' revealed the policies which many corporate groups have in place to increase their profits. This included targets and upgrades which veterinary teams are tasked with meeting on a regular basis.

It also features Anrich Vets, an independently-owned practice based in Wigan. Following the case of Staffordshire terrier Benjy, who is diagnosed with a tumour, the documentary shares how the team were able to offer contextualised care and advice to make the procedure as affordable as possible for his owners.

The documentary can be heard on demand on BBC iPlayer.