Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
EmailIphone Application    Posted: 11th April 2024
If you would like to forward this story on to a friend, simply fill in the form below and click send.
Your friend's email:
Your email:
Your name:
 
 
Send Cancel

RSPCA launches new campaign and rebrand
A new advert contains celebrity cameos from Chris Packham, Brian Blessed, and Shirley Ballas.
The charity is calling for a million acts of kindness.

The RSPCA has launched a new campaign which aims to inspire the public to carry out one million acts of kindness towards animals.

Launched as the charity rebrands itself during its 200th anniversary year, the 'For Every Kind' campaign encourages people to carry out acts of kindness including: learning how to help sick and injured animals, volunteering, litter picking, and making gardens and community areas more wildlife friendly.

An advert has been released to promote the message, featuring an array of different animals “singing” along to Aretha Franklin’s recording of ‘Respect’. Some of the charity’s celebrity ambassadors lend their voices, including TV presenter and conservationist Chris Packham, actor Brian Blessed, and dancer and Strictly Come Dancing judge Shirley Ballas.

The animals featured in the advert highlight a range of different RSPCA campaigns, including higher welfare standards for livestock, ending greyhound racing, the importance of neutering or spaying cats, and dealing with health issues faced by brachycephalic breeds.

Chris Sherwood, RSPCA chief executive, said: “All animals deserve our kindness and respect and the first step to changing the way we treat animals is changing how we see and feel about them. Which is why we are launching our ‘For Every Kind’ campaign to mark our 200th year. A world that is better for animals, is better for us all.”

The campaign has been launched to coincide with the RSPCA revealing its first major rebranding in 50 years. The charity has a new logo, a new typeface for its shop fronts, and icons tailored to individual regions in the UK where the charity operates. The dark blue the charity used in its previous branding has also been replaced by a brighter blue.

Mr Sherwood added: “Our brand hasn't been updated since the 1970s and it has been holding us back in becoming the modern, forward-facing RSPCA we want to be. We need people to reappraise us and rethink our place in the world if we are going to face up to the huge challenges facing animals.”

Image © RSPCA

Become a member or log in to add this story to your CPD history

Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here. 

Click here for more...
News Shorts
Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.