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Cat survey challenges ‘older cat lady’ stereotype
Younger cat owners were less likely to go to their veterinary practice for advice.
Owners are now young, affluent and pedigree-focused.

A new survey from Cats Protection upends the stereotype of the ‘older cat lady with moggy’, the charity says.

The charity’s Cats and Their Stats Report 2025 has revealed a new image of cat ownership, where cat owners are ‘young, affluent and pedigree-focused’.

Results from the online survey, conducted from February to April this year, found that 31 per cent of 18-34 year olds now own a cat. Nearly half of these cat owners had chosen a pedigree breed.

Meanwhile, cat ownership among 35-54 year olds has dropped to 27 per cent.

There was also suggestion that these younger cat owners may approach cat ownership very differently to older cat owners. This includes shifts in perspective on neutering, microchipping and sources of advice.

Cats Protection says that younger cat owners were less likely to go to a veterinary practice for advice. Instead, they were more likely to turn to social media for information and advice about their cats.

Many younger cat owners also hoped their cat would have kittens, which is believed to have contributed to an overall drop in neutering rates.

Statistics into pedigree cats found they were more likely (46 per cent) to be kept indoors than a moggy (32 per cent). They were also less likely to be microchipped, with just 65 per cent of pedigree cats being microchipped.

Cats Protection believes that this younger demographic of cat owners has lead a shift from adoption to purchasing cats.

In the past year, 15 per cent of cats were bought from specialist breeders. This marks an increase of 10 per cent.

The charity is concerned about a corresponding decline in cats being adopted. Just 16 per cent of cats are being adopted, compared to 44 per cent of cats being bought.

Sarah Elliott, Cats Protection Central Veterinary Officer, said: “In the UK cat acquisition is increasingly skewing towards pedigree cats and purchase over adoption.

“We therefore need to motivate cat owners to help reverse the increasing popularity of buying and become enthusiastic adopters by championing the moggy, as well as highlighting all the benefits of adoption – including the adoption of pedigree cats from rescue organisations, when they occasionally become available.”

Image ©  Josep Suria/Shutterstock.com 

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.