Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
EmailIphone Application    Posted: 16th February 2010
If you would like to forward this story on to a friend, simply fill in the form below and click send.
Your friend's email:
Your email:
Your name:
 
 
Send Cancel
Grab the Freebies!
Everyone likes receiving things for free!
Recent research has highlighted the increasing number of companies using product samples as part of their online marketing strategy.

Olay, Ariel, Garnier, Pampers and L'Oréal are just some of the household names distributing samples in an effort to drum-up support for their products. So far this year, anti-wrinkle cream, tea bags, perfume, moisturiser, along with numerous other items have been offered free of charge via the Web.

According to the recent study approximately 50% of people who sample a product will likely purchase the item in future. Of these, 25% can be expected to purchase the product more than once. Figures also show that over 65% of respondents would feel more confident recognising the sampled item 'on the shelf'.

The research found the trend is particularly prominent in the beauty industry. Two in three cosmetics companies are now offering samples or competitions as part of their online promotional campaigns. In 2004 the number was only one in three. The study also found that word of mouth is an important factor, with over 25% saying they would recommend sampled products to friends and family.

Become a member or log in to add this story to your CPD history

Building Great Workplaces webinars return

News Story 1
 BVA has announced a new series of its Building Great Workplaces lunchtime webinars.

Launching from 16 July, the sessions will explore patient safety, motivation, client communication and more.

Its first webinar, exploring neurodiversity in the workplace, will take place at 1pm on Thursday, 16 July. It will feature guest speakers from The Vet Project, a group which supports neurodiversity in veterinary environments.

The following three webinars take place in September, October and November.

Booking is open on the BVA website 

Click here for more...
News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.