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EmailIphone Application    Posted: 2nd March 2010
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Company Marketing Capabilities
A recent survey has found that 56% of companies rate their marketing measurement capability as non-existent or basic. 

Last month, The Chartered Institute of Marketing joined forces with Deloitte to launch a new benchmark survey to explore the challenges of marketing measurement and accountability facing both UK and international companies. The benchmark survey itself is still live but initial findings already reveal some underlying challenges for the marketing industry:
  • Less than 10% of organisations 'always' set clear KPIs (Key Performance Indicators) for marketing initiatives
  • 19% of companies stated that they never established clear accountability for strategic marketing initiatives
  • 56% of companies rate their capability to measure marketing as “non-existent” or “basic”.

David Thorp, director of research and professional development at The Chartered Institute of Marketing, commented; “It’s concerning to see that even after the resource constraints of an economic downturn, many marketers are still not fully embracing the rigour and accountability that their businesses demand of them. As we now plan for growth, managers must put more effort into establishing true accountability for customer investments.”

Nick Turner, head of marketing effectiveness at Deloitte added: “Marketing measurement and accountability is an issue that many organisations need to address. Our joint study with The Chartered Institute of Marketing will help us to understand how to align organisations around common customer related measures and understand marketing’s contribution to them. The insights will enable us to identify actionable steps and provide pragmatic solutions that companies can take.”

The benchmark survey is still open can be completed at www.marketing-measurement.com. For those participants who wish to be included in the final report the survey will close on 12 March. There is no cost to take part and all participants receive instant results and a report charting their responses against peers. They will also receive a complimentary copy of the summary findings report, due to be published in Spring 2010.

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Applications open for MMI research grants

News Story 1
 RCVS' Mind Matters Initiative (MMI) has launched round two of its veterinary mental health research grants.

Researchers have until 11.59pm on Wednesday, 28 May 2025 to apply for a grant for research which reflects MMI's 2025 focus areas.

Only one Impact Grant was awarded last year, and so this year there are two Discovery Grants and one Impact Grants available. Each Discovery Grant is worth £5,000 and the Impact Grant is worth £15,000.

For more information or to apply, email researchgrants@rcvs.org.uk to contact the MMI team.

 

Click here for more...
News Shorts
BBC Radio 4 documentary addresses corporate fees

BBC Radio 4's File on 4 Investigates has released a documentary exploring how corporate-owned veterinary practices may be inflating bills to increase profit.

Released on 15 April, 'What's Happening To Your Vet Bills?' revealed the policies which many corporate groups have in place to increase their profits. This included targets and upgrades which veterinary teams are tasked with meeting on a regular basis.

It also features Anrich Vets, an independently-owned practice based in Wigan. Following the case of Staffordshire terrier Benjy, who is diagnosed with a tumour, the documentary shares how the team were able to offer contextualised care and advice to make the procedure as affordable as possible for his owners.

The documentary can be heard on demand on BBC iPlayer.