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VPMA 'Likes' Tweeting Vets
VPMA will host a CPD event on using social media to the advantage of practices.

The Veterinary Practice Management Association is running a CPD event on how practice managers can update their marketing strategies and use social media to their advantage.

VPMA's next regional meeting on September 27th will centre on the best use of social media websites, such as Facebook and Twitter, in order to boost practice footfall and owner bonding.

Helen Kingston, the VPMA events organiser, described social media as "the new form of marketing for practices." She added: "We can learn a lot more about using it well and to our advantage."

The guest speaker of the meeting will be David Ross, who works for an online marketing solutions company. He will talk through the process of setting up accounts on Facebook and Twitter and utilising them as online marketing tools.

The meeting is open to all interested practitioners and practice managers and will take place at Oaksey House in Lambourne on 27th September, starting at 2pm.

For more information, contact Ms Kingston directly on 07765 338607. 

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FIVP announces third series of Practice Matters

News Story 1
 The Federation of Independent Veterinary Practices (FIVP) has announced a third season of its podcast, Practice Matters.

Hosted by Ian Wolstenholme, series three will focus on the Competition and Markets Authority (CMA) investigation, including a discussion about some of the expected impacts on independent veterinary colleagues.

Episode one launches on 13th January with guests Drs David Reader and Scott Summers, who will draw on their research into the CMA investigation and provide insights into themes such as transparency, pricing and consumer trust.

Ian Wolstenholme said: "In its third series, we will try and hone in on what the changes will mean in reality for independent practices with advice and guidance on implementation and delivery, drawing on the experience of our own team and other experts in the profession. Hope you can join us soon!" 

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News Shorts
Survey seeks ruminant sector views on antimicrobial stewardship

A new survey is seeking views of people working in the UK ruminant sector on how to tackle the challenge of demonstrating responsible antibiotic stewardship.

Forming part of a wider, collaborative initiative, the results will help identify the types of data available so that challenges with data collection can be better understood and addressed.

Anyone working in the UK farming sector, including vets and farmers,is encouraged to complete the survey, which is available at app.onlinesurveys.jisc.ac.uk