Sureflap spreads the microchipping message at BVNA Congress.

With compulsory microchipping being stressed heavily with regard to responsible pet ownership these days, Sureflap, a company dealing with innovative pet care products, has provided a new range of catflaps that react to a cat's microchip.

Not only does this mean cumbersome collars will no longer be an irritation to cats, but it will also result in extra catflap security.

The Sureflap microchip catflap learns your cat's existing microchip and requires no collar or tag to activate. It works with all European microchips and can store up to 32 numbers.

Exhibiting their product at BVNA 2011, Sureflap have been overwhelmed by the hundreds of delegates visiting the conference.