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Diamond Standard Cats
Baby, one of the most pampered cats in Britain.
The cats who get the cream...and much more besides.

It is not unusual for pets to be pampered, but a recent survey conducted by Gourmet has uncovered there are no lengths some owners will not go to indulge their cat.

The search for a Five Star Feline polled 2000 cat owners about how they pamper their pets, and highlighted the extent cat owners will go to care for their cat. Research found:

- One in six cat owners will sit on the floor, rather than moving their cat from their favourite chair
- One in six cat owners buy their pets designer or jewel encrusted accessories
- One in four cat owners indulge their cats with treats several times per week
- Half of male cat owners let their cat sleep on top of the duvet while they’re in bed.

Now twelve cats are battling it out to claim the title of most pampered cat the country. Over 3000 doting owners entered their cats for consideration and following 250,000 public votes, the potential felines were selected.

Amongst them is Scottish cat Baby, who is so indulged she has her own bedroom and bathroom. Luna, from Lincolnshire, has her own 'princess' bedroom with a bed, toys, pictures and a cross-stitch portrait of herself. Meanwhile Sid Luscious is the proud owner of his very own motorised water fountain. Seraphim, on the other hand, frequently travels on holidays abroad with his owners and, to top it all, has his own throne.

For more tales of diamond-standard cats and the shortly-to-be-announced winner of the 'Most Pampered' title, click here.



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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.