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RSPCA online campaign to launch
New effort for Freedom Food labelling scheme

The Royal Society for the Prevention of Cruelty to Animals' (RSPCA) Freedom Food labelling scheme will be expanding its online presence by launching a new online campaign to increase awareness amongst the general public about the Freedom Foods scheme and provide another source of education on animal welfare in a farming context.

Commenting, Freedom Food's Marketing Manager Liam Kurzeja said “The campaign is aimed at budget-conscious people who care about animals. The message we want to get across is that if you care about farm animal welfare, Freedom Food is the only label backed by the RSPCA. The Freedom Food logo means you can be sure that the food you are buying has come from animals reared on farms that have been inspected to the RSPCA’s higher welfare standards. But just because a product is higher welfare, it doesn’t always mean it costs a lot more. Freedom Food chicken can cost as little as 86p more than a standard chicken - that’s less than the price of a lottery ticket.”

A copy of the Freedom Food's Celebrity Recipe Collection eBook is available for download, along with more information about farm animal welfare and where Freedom Food labelled products can be bought, on the Freedom Food website.

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Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here. 

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News Shorts
Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.