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EmailIphone Application    Posted: 30th August 2012
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Misleading pork adverts banned

Red Tractor advertisements have received 207 complaints

The Advertising Standards Authority (ASA) have banned pork advertisements under the Assured Food Standards (AFS) Red Tractor scheme.

The advertisements marketed high welfare pork, causing 207 complaints, including one from Compassion in World Farming (CIWF).

Red Tractor are known to keep some pigs in crowded barren pens and on slatted floors without straw - conditions many disagree is high welfare. Though Red Tractor pork significantly exceeds EU guidelines for accommodation standards, and use this as the basis for their high welfare claims, the ASA have deemed their advertising misleading.

According to CIWF, 80 percent of British pigs are estimated to be reared within the Red Tractor scheme, whose advertisements are no longer to appear in their current form.

Joyce D'Silva of CIWF said: 'This is a victory for consumers, who deserve to be able to choose higher welfare meat without being misled. This is also a victory for those pig farmers in the UK who adhere to higher welfare standards like the Soil Association's Organic Standard or the RSPCA's Freedom Food.'

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RUMA CA&E extends survey deadline

News Story 1
 RUMA CA&E has extended the deadline for its online survey into vaccine availability.

Vets, SQPs, retailers and wholesalers will now have until Friday, 26 September at 5pm to submit their response.

The survey aims to further understanding into the vaccine supply challenges faced by the sector. It will also consider the short and long term impacts of disruption issues.

Insights are anonymous, and will be shared with industry stakeholders and government bodies.

The survey can be accessed here. 

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News Shorts
BSAVA publishes Guide to Nutrition in Small Animal Practice

The BSAVA has added a small animal nutrition advice booklet to its series of BSAVA guides.

The BSAVA Guide to Nutrition in Small Animal Practice offers a resource for veterinary professionals to provide appropriate nutrition for animals. As well as maintaining the wellbeing of healthy pets, the guide explores how nutritional requirements change in times of illness and disease.

The guide is divided into five sections, which explore the importance of nutritional assessment; diet types; feeding at different life stages; feeding for specific situations; and feeding for specific diseases. Online resources are also in the BSAVA Library including client handouts and videos.

It is designed to be suitable for referencing, in-depth case planning and team training sessions.

The BSAVA Guide to Nutrition in Small Animal Practice can be purchased online from the BSAVA store.