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Misleading pork adverts banned

Red Tractor advertisements have received 207 complaints

The Advertising Standards Authority (ASA) have banned pork advertisements under the Assured Food Standards (AFS) Red Tractor scheme.

The advertisements marketed high welfare pork, causing 207 complaints, including one from Compassion in World Farming (CIWF).

Red Tractor are known to keep some pigs in crowded barren pens and on slatted floors without straw - conditions many disagree is high welfare. Though Red Tractor pork significantly exceeds EU guidelines for accommodation standards, and use this as the basis for their high welfare claims, the ASA have deemed their advertising misleading.

According to CIWF, 80 percent of British pigs are estimated to be reared within the Red Tractor scheme, whose advertisements are no longer to appear in their current form.

Joyce D'Silva of CIWF said: 'This is a victory for consumers, who deserve to be able to choose higher welfare meat without being misled. This is also a victory for those pig farmers in the UK who adhere to higher welfare standards like the Soil Association's Organic Standard or the RSPCA's Freedom Food.'

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Strangles survey seeks views of horse owners

News Story 1
 With Strangles Awareness Week just around the corner (5-11 May), vets are being encouraged to share a survey about the disease with their horse-owning clients.

The survey, which has been designed by Dechra, aims to raise awareness of Strangles and promote best practices to prevent its transmission. It includes questions about horse owners' experiences of strangles, together with preventative measures and vaccination.

Respondents to the survey will be entered into a prize draw to win two VIP tickets to Your Horse Live 2025. To access the survey, click here 

Click here for more...
News Shorts
Vivienne Mackinnon elected BVA Scottish Branch President

The British Veterinary Association (BVA) has elected Vivienne Mackinnon as its new BVA Scottish Branch president.

Dr Mackinnon has over 30 years of experience in veterinary care, encompassing both small animal and mixed practice. She has worked in practices in Scotland, England, New Zealand and Australia, before joining APHA to work in frontline disease control.

In her speech, Dr Mackinnon reflected on the changes in Scotland's veterinary industry and highlighted her commitment to veterinary education.

Dr Mackinnon said: "I look forward to working with colleagues across the veterinary professions to improve animal health and welfare in the country and support veterinary workplaces."