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Friends for Life campaign launch
Pet obesity tackled throughout month of May

The Pet Food Manufacturers Association (PFMA) will run its Friends for Life campaign during May, in order to help tackle pet obesity.

Throughout the month, owners are being encouraged to contact their veterinary practice or a pet care specialist for health and weight management advice.

The campaign will also involve the PFMA and other leading experts offering tips, answering questions and inviting feedback both on and offline.

Furthermore, special pet weigh-in sessions will begin on the 8th and run every Wednesday throughout May thereafter.

Following the initial launch, the association hopes that Weigh-In Wednesdays will become a regular event to encourage healthy pets throughout the UK.

A second month of Wednesday Weigh-Ins will be held in August, so that pet owners will be reminded to check on their pets' progress over summer.

The association is keen for weigh-ins to become a regular event, with support via social networks and the use of posters.

PFMA is launching the campaign after it discovered almost half of pets seen by UK vets are overweight, and that most pet owners are surprised by this fact.

With an ideal body condition, the PFMA has found that pets are able to live for up to two years longer.

Click here for more information.

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Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here. 

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News Shorts
Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.