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EmailIphone Application    Posted: 18th June 2013
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Secret Life of Cats sparks sales boom

Amazon reports soaring sales of pet tracking devices

Following BBC Two's recent Secret Life of Cats broadcast, it seems the nation's pet owners are eager to find out what their own furry friends get up to in secret.

Amazon's newly released G-PAWS GPS Data Recorder, which went on sale on June 15, has seen a 350 per cent increase in pre-orders since the programme aired on June 13.

The Secret Life of Cats revealed the findings of researchers at the University of Lincoln, who studied the activities of 50 cats over a 24-hour period, using GPS collars and cat-cams.

The device from Amazon also uses GPS technology to track the movements of cats and dogs, allowing owners to observe their wanderings online, from an aerial or street-level map.

"Pet GPS tracking devices are a fun way to find out about the secret lives of your pets," said Xavier Garambois, Vice President of EU Retail at Amazon.

Paul Dore from Amazon's Pet Supplies store, added: "Interest in GPS devices for animals has recently soared. This is the fastest pre-ordering pet technology item we have had in the store to date."

 

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The secret life of cats

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Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here. 

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Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.