Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
EmailIphone Application    Posted: 18th June 2013
If you would like to forward this story on to a friend, simply fill in the form below and click send.
Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Secret Life of Cats sparks sales boom

Amazon reports soaring sales of pet tracking devices

Following BBC Two's recent Secret Life of Cats broadcast, it seems the nation's pet owners are eager to find out what their own furry friends get up to in secret.

Amazon's newly released G-PAWS GPS Data Recorder, which went on sale on June 15, has seen a 350 per cent increase in pre-orders since the programme aired on June 13.

The Secret Life of Cats revealed the findings of researchers at the University of Lincoln, who studied the activities of 50 cats over a 24-hour period, using GPS collars and cat-cams.

The device from Amazon also uses GPS technology to track the movements of cats and dogs, allowing owners to observe their wanderings online, from an aerial or street-level map.

"Pet GPS tracking devices are a fun way to find out about the secret lives of your pets," said Xavier Garambois, Vice President of EU Retail at Amazon.

Paul Dore from Amazon's Pet Supplies store, added: "Interest in GPS devices for animals has recently soared. This is the fastest pre-ordering pet technology item we have had in the store to date."

 

Related News
The secret life of cats

Become a member or log in to add this story to your CPD history

Building Great Workplaces webinars return

News Story 1
 BVA has announced a new series of its Building Great Workplaces lunchtime webinars.

Launching from 16 July, the sessions will explore patient safety, motivation, client communication and more.

Its first webinar, exploring neurodiversity in the workplace, will take place at 1pm on Thursday, 16 July. It will feature guest speakers from The Vet Project, a group which supports neurodiversity in veterinary environments.

The following three webinars take place in September, October and November.

Booking is open on the BVA website 

Click here for more...
News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.